The latest Consumer Insights survey from Empathy Research has found that 88% of female consumers in Ireland purchase herbs for cooking at home.
This is compared to just 77% of male consumers, and 82% of all Irish consumers that buy fresh and/or dry/packed herbs.
Interestingly, almost half of Irish consumers purchase a mixture of both fresh and dry/packaged herbs for home cooking. However, this is more prevalent amongst older generations as over half of 45-54 (52%), and those aged 55+ (56%).
Respondents in the 25-34 category year old demographic show a strong preference for buying dry/packaged herbs only (36%).
Almost half of respondents (43%) said they they are buying more herbs to cook at home than they did in previous years.
Additionally, only one in four of those who buy herbs claimed that they check the place of origin when buying herbs. This figure was highest amongst those aged 55 and over (30%).
© 2015 - Checkout Magazine by Hannah Popham.
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