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Noel Smith, Founder and Managing Director, Fresh the Good Food Market

By Donna Ahern
Noel Smith, Founder and Managing Director, Fresh the Good Food Market

Noel Smith is the Founder and managing director of the award-winning Fresh the Good Food Market, a high-quality grocery and delicatessen supermarket group with a distinct product range from around the country and internationally.

Their mission is to provide customers with a combination of fresh, quality and authentic food for now and take-home grocery, as well as a range of premium wines and craft beers from around the world.

Noel Smith has over 25 years’ experience as an independent retailer.

In 1990 smith opened his own newsagents in Clondalkin, Co Dublin. A year or so later he won a public tender to open a newsagents/delicatessen at the train station in Dublin’s Tara Street.

Over the next few years he purchased the lease to the retail outlet at Pearse Street train station and a third convenience store on George’s Quay in 1998.


In 2006 Smith established Fresh the Good Food Market in Dublin’s Smithfield and subsequently Grand Canal Square in 2007.

A third store was opened late 2007 in Camden Street, with IFSC and Stepaside following in 2014 and 2016.

The company has recently opened its latest store in Dublin’s Capital Dock. Over 300 staff work in the Fresh Group.

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