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Retail Intelligence

Online Shoppers Visit A Website Two To Three Times Before Buying

The average online shopper will visit a website between two and three times before buying, the recent Wolfgang Digital Ecommerce KPI Benchmark Study shows.

The longer people stay on-site, the more likely they are to make a purchase. So quality content that hooks people in is a must if selling online, according to Fora.ie.

The online shopper, reportedly will quickly leave if there is a three-second load time between them and their purchase. The general guideline is that sites should load within two seconds.

The research found that ‘direct traffic’, which is full of repeat customers, was more likely to result in a purchase.

When it comes to brand loyality, online consumers are 'fiercely loyal' to the retailers who have their card details and addresses stored and where they’ve been through the delivery and returns policy.

© 2017 - Checkout Magazine by Donna Ahern

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