POPAI will host a unique breakfast seminar in Dublin on 7 November at the Radisson Blu Hotel, Dublin Airport.
Irish Convenience & Shopper Report
POPAI conducted broad fieldwork to get a snapshot of P-O-P display and promotional mechanics used in the Irish convenience sector, carrying out store audits in a range of retailers both north and south of the border.
It also used crowd-sourcing partner app Roamler to send shoppers into stores, asking them about their shopping habits and discovering what struck a chord with them in-store and finding out about their in-store experience.
Recognising that for many involved in shopper marketing, digital can be a challenging topic, POPAI will share insight and experience from retailer and brand members, through case studies and research, helping delegates navigate the minefield of understanding when and how to use digital applications in-store.
Trends Report –Shopper Intelligence
‘The Changing Landscape in Irish Retail’
Shopper Intelligence interviews over 10,000 Irish shoppers per year to understand why they buy what they buy, how they buy it and how satisfied they are.
Covering all the major retailers and channels for 93 different categories, providing rich brand, segment, category and store level insights.
Colm Rooney will delve into some of the key insights from the 2019 program.
To book your seat, please visit here.
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