Online Newspaper Readership 'Outperforming' Print
Published on Apr 27 2015 4:06 PM
According to the latest Consumer Insights report from Empathy Research, online editions of newspapers are fast becoming the norm among frequent readers of Irish newspapers.
Just under a quarter (23%) of Irish adults read online editions of Irish newspapers every day with a further 24% citing they read online editions ‘most days’. Fewer than a tenth (9%) of Irish adults read print editions of Irish newspapers and only 13% read print editions 'most days'.
However, when it comes to weekends, printed editions of Irish newspapers come out on top with just over every three in ten (31%) Irish adults citing that they read printed editions at weekends only compared to just 5% of those who read online editions at weekends only.
In relation to the cost of a newspaper, approximately a third of Irish adults (34%) think Irish newspapers offer value for money. When it comes to the capital, the percentage is slightly higher with two-fifths of Dubliners (40%) thinking Irish newspapers offer value for money. This is higher than all the other regions; Connacht/Ulster (37%), Rest of Leinster (32%) and Munster (28%).
The survey also revealed that almost half of Irish adults (48%) indicated they wouldn't hesitate to take a free copy of a newspaper away with them if they saw it was available in a hotel, café or restaurant. Meanwhile, just over a quarter of people (28%) cited they would never consider taking a copy.
Breaking this down by gender, females are significantly more likely to leave a free copy of a newspaper behind with 31% of Irish females citing they wouldn’t even consider taking one with them, compared to only 25% of males.
© 2015 - Checkout Magazine by Niall Swan