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Six Out Of Ten Plan To Watch The World Cup

Six out of 10 Irish adults plan on tuning in to watch the World Cup over the coming weeks, according to the latest Consumer Insight survey by Empathy Research.

23% of the 1,155 participants claim they never miss a World Cup, with this sentiment stronger among men (38%) than women (9%) and more pronounced in Dublin (30%) than anywhere else in the country: Rest of Leinster (20%), Munster (23%), Connacht (18%) and Ulster (14%).

89% of fans intend to watch the World Cup at home, with the likelihood of doing so increasing with age (from 78% of 18 – 24 year olds to 93% of over 55’s). 31% claimed that they would watch some of the tournament at home and 20% at the home of a family member.

46% named beer as their alcoholic beverage of choice for the World Cup. Men (63%) were more keen on beer than women (28%) who show a strong preference for wine (28% vs. 13% males) and spirits (11% vs. 6% males).

Interestingly, 52% of respondents would be willing to try a beer from their favourite team’s country during the tournament, a sentiment stronger amongst drinkers of craft beers (76%) than mainstream beers (67%).

Crisps (49%) were singled out as the favoured snack of World Cup fans, followed by chocolate (14%) and popcorn (10%). Women preferred the latter options, while crisps were a strong favourite among 25-34 year olds (58%) and 35-44 year olds (63%) compared to 18-24 year olds (47%), 45-54 year olds (47%) and 55+ year olds (34%).

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© 2014 - Checkout Magazine by Conor William O'Brien

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