Six out of 10 Irish adults plan on tuning in to watch the World Cup over the coming weeks, according to the latest Consumer Insight survey by Empathy Research.
23% of the 1,155 participants claim they never miss a World Cup, with this sentiment stronger among men (38%) than women (9%) and more pronounced in Dublin (30%) than anywhere else in the country: Rest of Leinster (20%), Munster (23%), Connacht (18%) and Ulster (14%).
89% of fans intend to watch the World Cup at home, with the likelihood of doing so increasing with age (from 78% of 18 – 24 year olds to 93% of over 55’s). 31% claimed that they would watch some of the tournament at home and 20% at the home of a family member.
46% named beer as their alcoholic beverage of choice for the World Cup. Men (63%) were more keen on beer than women (28%) who show a strong preference for wine (28% vs. 13% males) and spirits (11% vs. 6% males).
Interestingly, 52% of respondents would be willing to try a beer from their favourite team’s country during the tournament, a sentiment stronger amongst drinkers of craft beers (76%) than mainstream beers (67%).
Crisps (49%) were singled out as the favoured snack of World Cup fans, followed by chocolate (14%) and popcorn (10%). Women preferred the latter options, while crisps were a strong favourite among 25-34 year olds (58%) and 35-44 year olds (63%) compared to 18-24 year olds (47%), 45-54 year olds (47%) and 55+ year olds (34%).
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© 2014 - Checkout Magazine by Conor William O'Brien