Supermarkets Most Popular Destination For Alcohol Purchases
Published on Apr 18 2016 6:14 PM
Supermarkets are the most popular outlet for purchasing alcohol products, according to the latest Consumer Insights report from Empathy Research.
According to the survey, 73% of consumers cited supermarkets as a typical outlet for purchasing alcohol products. Just over two-fifths of respondents mentioned pubs and restaurants as a typical outlet, while just under a third (31%) cited discounters.
The majority of 35- to 44-year-olds (75%), 45- to 54-year-olds (75%) and those aged 55+ (76%) indicate that they typically buy alcohol from supermarkets. This compares to 58% of 18- to 24-year-olds and 69% of 25- to 34-year-olds.
Those who purchase alcohol from discounters are most likely to be aged under 25, with almost half (47%) of 18- to 24-year-olds indicating that they typically buy alcohol from Lidl or Aldi.
Supermarkets lead the way in being the outlet type most associated with value for money when it comes to buying alcohol products, with three out of four (75%) alcohol consumers mentioning this. Discounters such as Aldi or Lidl follow in second place, being cited by over half (56%) of alcohol consumers. Going by gender, females (59%) are more likely to believe that discounters offer the best value for money on alcohol, compared to males (51%).
Just over half (51%) of alcohol consumers feel that the beer/lager category offers value for money. This is only marginally ahead of wine, which is mentioned by less than half (47%) of respondents. Cider (14%) is almost mentioned to the same degree as spirits (17%), which is third overall.
Looking at this by gender, males are significantly more likely to believe that beer/lager offers the best value for money (64% vs 41% females), while females are most likely to cite wine (54% vs 38% males) or spirits (20% vs 12% males) as being the best value for money.
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