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Tesco Launches Sweet Free Checkouts In Ireland

Tesco Ireland has announced plans to implement sweet-free checkouts in all of its 148 Irish stores this month. The move follows the announcement in May last year that Tesco would be the first retailer in Ireland to commit to removing sweets and chocolates from all checkouts.

Christine Heffernan, Tesco Ireland Corporate Affairs Director commented on the announcement, “Since we announced our commitment to removing sweets and chocolates from our checkouts in May, we have been trialling healthy snacks such as popcorn, dried fruits and nuts, healthy breakfast and lunch options and a range of health & beauty products to replace sweets at the checkouts.

“We are committed to giving customers as much nutritional information as we can both in stores and on our product packaging to ultimately make it easier in stores for shoppers to make healthy choices.”

Removing sweets and chocolates from checkouts is part of a wider ongoing effort from Tesco to help shoppers make healthier food choices, which also includes the reduction of salt and calories across soft drink ranges, sandwiches and ready meals.

Additionally, Tesco recently rolled out new product labels which include traffic light information on Reference Intakes (RIs) and Energy, Fat Saturates, Sugars and Salt information on the front each pack in accordance with new EU food labelling laws.

Furthermore, Tesco will once again be supporting ‘Operation Transformation’ this year, with a number of activities including shopping lists online and in stores so that viewers can pick up ingredients to try the show’s recipes at home.

© 2014 - Checkout Magazine by Genna Patterson

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