According to the latest Consumer Insights report from Empathy Research, convenience stores are the most popular place in which Irish adults buy newspapers, with over a third (36%) indicating they typically buy their newspapers there.
Supermarkets followed closely behind, with 34% of consumers opting to go there for their newspapers. Breaking this down into age categories, almost half (48%) of 55+ year olds typically buy newspapers from supermarkets. This is significantly higher than all other age groups; 18-24 (25%), 25-34(24%), 35-44 (29%) and 45-54 (34%).
Almost 2 out of 5 (36%) Irish adults indicated they do not buy newspapers. This is predominantly driven by under 35s with more than half of 18-24 year olds (53%) and 25-34 year olds (53%) indicating they do not buy newspapers compared to 37% of 35-44 year olds, 34% of 45-54 year olds and 19% of 55+ year olds.
Elsewhere, while three fifths of Irish adults say there has been no change to their buying habits over the past 12 months, over a third (36%) of Irish adults indicated they are buying less newspapers compared to last year. This decrease is widespread across both genders (36% females vs. 36% males) and all age groups; 18-24 (22%), 25-34 (34%), 35-44 (40%), 45-54 (36%) and 55+ (38%).
Almost a tenth (8%) of Irish adults say that they ‘always’ take copies of free newspapers from hotels, cafes, restaurants, etc. while 13% indicated they ‘often’ do so. Looking at this by gender, males are significantly more likely to take copies of free newspapers with a quarter (25%) of males indicating they typically do so, compared to 19% of females.
Click here for more information from Empathy Research.
© 2016 - Checkout Magazine by Niall Swan
