Retail Intelligence

Two Thirds Of Irish Adults Eat Breakfast Every Day

By Publications Checkout
Two Thirds Of Irish Adults Eat Breakfast Every Day

The latest Consumer Insights survey from Empathy Research has found that two thirds (65%) of Irish adults every day. Interestingly, this was significantly higher with children (69%) than those without (58%).

In a survey of 1,085 consumers, found that consumption of breakfast was highest in the 55+ age category (77%), and lowest in the 18-24 category (53%).

The majority of breakfast eaters (81%) typically eat their breakfast at home. This is highest amongst females (84% versus 77% of males) and those with children (85% versus 74% without).

More than one in ten (13%) typically eat their breakfast in work, a figure that is particularly high among those without children (16%). A fifth of 25-34 year olds say that they eat their breakfast at work.

In terms of what they are actually eating, cereal is the most popular breakfast, with half of Irish adults eating it as part of their breakfast routine. It is particularly popular among male breakfast eaters (56%) compared to females (44%).


Other popular breakfast choices include toast (38%), porridge (35%) and fruit (24%). Females (42%) show a much higher preference for eating porridge than males (29%).

Over a third of Irish adults will typically eat within 2-4 hours of having their breakfast (69%). Only 13% of those surveyed said that they will not eat again before lunch time.

© 2015 - Checkout Magazine by Hannah Popham.

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