With the World Cup kicking off this week, the latest Consumer Insights from Empathy Research found that two-thirds of Irish adults think their willingness to try new types of international cuisine has widened in recent years.
There were a total of 902 participants.
6 out of 10 (61%) of those who have seen a change in their tastes [N=594] cited travel as the biggest influence that helped them expand their tastes. This was more prevalent amongst males (67%) compared to females (57%).
Travel is also more likely to have had an impact on the tastes of over 55s, with over two-thirds (69%) of 55+ year olds widening their tastes following their travels. This is notably higher than all other age groups; 18-24 (59%), 25-34 (59%), 35-44 (55%) and 45-54 (62%).
Over half (54%) have expanded their palate in recent years due to more restaurants having new varieties or types of cuisine. This was more prevalent amongst females (58%) compared to males (49%).
A third (32%) mentioned the fact that cookery shows inspired them to try new types of international cuisine. Females (36%) are more likely to have been influenced by cookery shows compared to males (27%).
Interestingly, almost half (47%) of respondents think other international cuisines are more healthy than traditional Irish food. Significantly more males (51%) were of this opinion compared to females (44%).
Over half of 25-34 year olds (53%) and 35-44 year olds (53%) believe international cuisines are healthier than traditional Irish food, which is noticeably higher than 18-24 year olds (46%), 45-54 year olds (49%) and 55+ year olds (39%).
© 2014 - Checkout Magazine by Stephen Wynne-Jones