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Two Thirds Of Irish Consumers More Open To International Cuisine, Empathy Research Study Finds

With the World Cup kicking off this week, the latest Consumer Insights from Empathy Research found that two-thirds of Irish adults think their willingness to try new types of international cuisine has widened in recent years.

There were a total of 902 participants.

6 out of 10 (61%) of those who have seen a change in their tastes [N=594] cited travel as the biggest influence that helped them expand their tastes. This was more prevalent amongst males (67%) compared to females (57%).

Travel is also more likely to have had an impact on the tastes of over 55s, with over two-thirds (69%) of 55+ year olds widening their tastes following their travels. This is notably higher than all other age groups; 18-24 (59%), 25-34 (59%), 35-44 (55%) and 45-54 (62%).

Over half (54%) have expanded their palate in recent years due to more restaurants having new varieties or types of cuisine. This was more prevalent amongst females (58%) compared to males (49%).

A third (32%) mentioned the fact that cookery shows inspired them to try new types of international cuisine. Females (36%) are more likely to have been influenced by cookery shows compared to males (27%).

Interestingly, almost half (47%) of respondents think other international cuisines are more healthy than traditional Irish food. Significantly more males (51%) were of this opinion compared to females (44%).

Over half of 25-34 year olds (53%) and 35-44 year olds (53%) believe international cuisines are healthier than traditional Irish food, which is noticeably higher than 18-24 year olds (46%), 45-54 year olds (49%) and 55+ year olds (39%).

© 2014 - Checkout Magazine by Stephen Wynne-Jones

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