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Retail Intelligence

Weekly Round-Up… 13 November, 2018

By Publications Checkout
Weekly Round-Up… 13 November, 2018

Iceland’s planned Christmas advertising campaign has been blocked by the regulator over concerns it broke rules on political content. The frozen food specialist had planned to use a 90-second animation created by Greenpeace as a TV ad during the Christmas period. The ad has since gone viral on social media.

Premier Foods is extending its Mr Kipling and Cadbury Cakes ranges ahead of the festive season, with an array of new products joining classic favourites and best sellers. Designed to help retailers capitalise on the significant opportunity at Christmas, the range includes seasonal products that aim to appeal to shoppers at a time when they’re looking to treat themselves, family and friends.

Dairygold has continued its winning streak on the cheese awards circuit by scooping four coveted awards at the World Cheese Awards earlier this week. Held this year in Bergen, Norway, the competition saw a record-breaking line-up of 3,500 cheeses from 29 countries from all corners of the globe. These recent wins top off an impressive year for Dairygold and its cheese products, having achieved 27 prestigious accolades.

PepsiCo has announced its intention to acquire premium crisps brand Pipers, subject to approval from the Competition and Markets Authority. PepsiCo plans to accelerate the growth of the Pipers business in the UK and will continue to develop the export of its products. The kettle-cooked, gourmet crisp brand will complement PepsiCo’s existing savoury snacks portfolio, with Pipers’ award-winning range of premium crisps sold in the Out of Home environment, including pubs, restaurants, cafes, hotels and farm shops, both in the UK and abroad.

Ornua's Chief Executive John Jordan has said that the prospect of Glanbia's 'Truly Grass Fed' butter on supermarket shelves will erode the value of the Kerrygold brand. Jordan was speaking at the ICOS National Conference wherein he said “We’re passionate about the Kerrygold brand. It’s a farmer-owned brand”. "The fact is it (Glanbia's Truly Grass Fed butter) is being retailed at a discounted price, besides the Kerrygold butter, and our concern is that it will erode value on the Kerrygold brand and the Irish brand.”


Aldi's Mitchelstown Regional Distribution Centre staff has awarded the Irish Cancer Society a €500 grant in recognition of its contribution to society and to help support its vital services. The €500 grant was presented to Gail Dowling from the Irish Cancer Society by Ian O'Donoghue, Aldi's Mitchelstown Regional Distribution Centre 'Charity Champion'. Now in its third year, hundreds of charities have been supported by the programme to date with over €200,000 donated by Aldi.

© 2018 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition. 

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