Retail Intelligence

Weekly Round up.... 28 April, 2019

By Donna Ahern
Weekly Round up.... 28 April, 2019

BrewDog, has committed to buy people in Dublin (and beyond) a Punk IPA on the house at the end of the lockdown. BrewDog wants the bars re-opening, whenever that is, by enabling people to enjoy a free Punk IPA. Over the coming weeks, the craft brewer is giving the public the chance to sign up for a free beer via to reclaim a free Punk IPA or Punk AF at BrewDog’s Outpost bar in Dublin, as well as their bars in the UK, Germany, France and Spain once they re-open. They will be issued with a QR code that can be taken into their local BrewDog bar in return for a beer. James Watt, BrewDog’s cofounder said: “We are in the midst of the biggest crisis to have faced society in living memory. Like always, we believe in the power of our community and that good beer has always brought people together. At BrewDog we have never underestimated the power of community, and its ability to ensure we don’t feel alone even in times of trouble. We have to stand together now more than ever."

Bushmills Irish Whiskey has announced the return of Black Bush Stories in 2020, with a series of interactive Instagram Live events in April and May, which will commence on this coming Wednesday 29 April at 8pm.  Hosted over the course of four consecutive weeks by whiskey experts and TV presenters, Neil Ridley and Joel Harrison, the series will see Bushmills Irish Whiskey assemble a cast of collaborators across Ireland to bring the popular whiskey-inspired masterclass events into viewers’ homes for the first time. The collaborator lineup includes charcuterie master Rob Krawczyk, creative photographer Freddy Kelly (a.k.a. Raw Dublin), tea maker Oscar Woolley and candlemaker Michael Morris, all of whom co-hosted Black Bush Stories events across the country in 2018 and 2019.

Mace’s network of independent retailers are doing what they can to support those most in need during the Covid-19 crisis. Mace Killinarden, for example, is helping deliver more than 240 hot meals weekly to vulnerable and older residents living in Killinarden and its surrounding area thanks to a massive community effort. Working alongside local group A Helping Hand, Mace Killinarden is sponsoring 150 hot meals each week to residents who need some extra support at this time. The local Mace store has been donating 50 meals each Monday, Wednesday and Friday, with support and sponsorship from other local businesses and residents helping to increase this number to 80 meals daily. There are now 240 meals going out each week to residents who are vulnerable, isolated or staying home due to their age.

© 2020 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.


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