Bushmills Irish Whiskey has marked the return of its #BlackBushStories campaign for 2019 by announcing a collaboration with specialist tea makers, Suki Tea. The collaboration will see co-founder of the Irish tea company, Oscar Woolley, join Bushmills to host a series of whiskey and tea blending masterclass events across Ireland in April and May. 'Black Bush Blended’ will take place at Drury Buildings, Dublin, on 30th April and 1st May, and Galway on 2nd May at Tribeton, offering whiskey lovers an opportunity to truly understand the synergy between the arts of blending whiskey and tea.
Catch has launched a new €500,000 advertising campaign for the relaunch of its chocolate bar. Developed by Bloom, “Weights” is the first 20 second commercial in a series of TV and online videos called “The Unofficial Catch Fan Club”. It is now live, supported by Out Of Home and social. The new commercial is the first of six spots which takes us into the weird world of the “The Unofficial Catch Fan club” where we meet two simple lads in a shed who love Catch. Their light hearted musings and interaction ‘reflect the essence of the brand’.
EU Member States will have the option of excluding large-scale processors of agri produce from receiving Common Agricultural Policy (CAP) payments under the next programme, according to MEP Mairead McGuinness. She also revealed that direct payments to farmers would be conditional on them complying with a series of environmental measures. It also outlined new eco—schemes that would support farmers that adopt nutrient management plans and dedicate a minimum share of agricultural area to non-productive features such as the appropriate maintenance of wetland and peatland.
Britain's sixth largest supermarket operator Co-operative Group was the latest chain on Friday to say it had stopped selling single kitchen knives in response to a wave of fatal stabbings. Chief Executive Officer Steve Murrells told reporters on a call after the company's annual results that it put a halt to the sale of knives about three weeks ago. "We've launched our safer colleague, safer community campaign to support colleague safety and help identify the causes of community crime. This has seen us remove kitchen knives from sale in our stores," he said.
South African retailer Steinhoff has again delayed the release of its 2017 and 2018 financial statements, saying that complexities in the process were slowing the work of external auditor Deloitte. In a stock exchange announcement on Friday the retailer said that "despite significant efforts" its 2017 group financial statements would not be released until May and its 2018 statements would be delayed until June. Both had been expected in mid-April.
The Kraft Heinz Company has announced that it earned a perfect score on the 2019 Corporate Equality Index (CEI), a report issued by the Human Rights Campaign Foundation, the educational arm of the nation’s largest LGBTQ civil rights organization. It also was designated a Best Place to Work for LGBTQ Equality. Dustin Isom, head of the Kraft Heinz LGBTQ Business Resource Group, said, “It shows that LGBTQ individuals can come to work here and just be themselves. It’s amazing what we can do when we accept people’s differences and work together as one!”