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Retail Intelligence

Weekly Round Up, August 15, 2017

By Donna Ahern
Weekly Round Up, August 15, 2017

Aldi’s new ad features former Ireland and Munster Captain Paul O’Connoll being sent back to school, with the aim of promoting the retailer’s back-to-school range, as well as healthy eating. The ad, entitled 'Back-to-school with Paul O’Connell', launched Monday, 14 August and will be aired across TV, radio, press, digital and social channels.

Ibec has appointed Gerard Brady as the new head of its Tax and Fiscal Policy unit. Brady will now hold responsibility for shaping and driving Ibec's tax, economic and fiscal policies. Brady previously worked as a lecturer in economics in University College Cork, and was the winner of the Foundation for Fiscal Studies Miriam Hederman O'Brien prize for research on fiscal policy in 2013.

The Central Bank is planning to create a database of the attributes and financial statements of the approximately 300,000 companies incorporated in Ireland. According to, the regulator said the information is required under new ECB regulations. A lot of the information that would be included is already in the public domain via the Companies Registration Office.

Guinness’s newest TV ad, entitled ‘Behind Every Town’ honours the people who volunteer for their local GAA clubs. Having gone live at the end of last week, the ad is described as being a ‘30’’ film celebrates the everyday GAA volunteers, who willingly give their time in communities across Ireland all year round.” The ad can be viewed on youtube here.

The Gluten Free Ireland Food Fair will return to the Stormont Hotel, Belfast in Co. Antrim on 16 September this year. The Gluten Free Ireland Food Fairs are designed for sufferers of Coeliac Disease and others on a gluten free diet. The fair showcases both local and national gluten free food producers, as well as providing advice and support on living gluten free.

The Revenue Commissioners have issued a warning about an email/SMS scam purportedly from Revenue. The fraudulent messages claim the receiver is entitled to a tax refund and requests personal information and credit/debit card details. The Revenue Commissioners assert they would not request such information via email, text, or pop-up windows and advise deleting the message.


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