Retail Intelligence

Weekly Roundup... 22 December, 2020

By Maev Martin
Weekly Roundup... 22 December, 2020

Swiss dairy firm Emmi has announced that it sold its 80% majority stake in Spanish company Lácteos Caprinos to Lácteas García Baquero S.A. for an undisclosed sum. The move is a part of the dairy giant's strategy to focus on growth and margin delivering international business. The decision was based on adjustments to Emmi's Europe-wide goat's milk procurement strategy. The company added that the consistent expansion of the niche with goat's milk products remains strategically important for Emmi. Lácteos Caprinos specialises in the production of goat's milk products. It has around 40 full-time employees and generates annual sales of approximately €10 million.

Spar has taken home the award for Most Effective Use of Content on Owned Media Channels at the recent highly contended Irish Content Marketing Awards 2020. The award was bestowed for Spar’s viewer’s competition that accompanied their sponsorship of Donal’s Super Food in Minutes on RTÉ. The winning campaign delivered strong awareness, high levels of viewer engagement, and helped further drive Spar's association with cooking and ultimately drive sales. The campaign allowed SPAR to leverage the association with Donal Skehan in a way that encourages engagement with the SPAR brand. The campaign launched on SPAR’s Youtube page, with over 7 million views, as part of a targeted activation and was further executed through SPAR’s Facebook, Instagram and Twitter pages, as well as on in-store deli and Adtower screens. The Irish Content Marketing Awards recognise achievements in leveraging the content marketing discipline to drive business and organisational success.

Well-above average rains mixed with sunny spells across most of Ivory Coast's cocoa regions should improve the quality and the size of beans in February and March, farmers said on Monday. Ivory Coast, the world’s top cocoa producer, is in the dry season, which runs from mid-November to March when rain is normally light and infrequent. But farmers have welcomed a second consecutive week of good rainfall, which they expect will trigger new flowering of the April-to-September mid-crop and also boost the yield of the last stage of the October-to-March main crop. "It's astonishing to have this kind of rain in December," said Sylvain Brou, who farms near the centre-western region of Daloa, where 23.8 millimetres (mm) fell last week, 20.5 mm above the five-year average. Farmers said they expected significant volumes of main crop beans to leave the bush until late January.

Online grocer Ocado Group has announced plans to appoint Richard Haythornthwaite as the chairman of its board at its AGM in May 2021. He will replace Lord Stuart Rose, who will be retiring from the role after eight years of service.Lord Rose, chairman of Ocado Group, said, "It has been a privilege to be the chairman of Ocado Group over the last eight years and to have helped steer the business to where it is today, a world-leading online grocer and solutions provider driving unprecedented change in the industry."The extraordinary creativity, problem-solving, resilience, and adaptability shown by the people of Ocado Group has been in evidence particularly through the COVID crisis, and I know that these qualities will serve the business well in the years to come."

© 2020 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout. 


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