Aldi Ireland has announced that it has signed a new three-year deal with Electric Picnic to become the Official Supermarket Partner to Ireland’s premier music festival.
After three long years without festivals, Electric Picnic 2022 sold out in minutes and Aldi noted that it is excited to join festival goers in Stradbally this year.
The discounter highlighted that it will have a pop-up store with for festival-attendees looking to grab essentials and will remain open throughout the three-day festival, which takes place from 2 to the 4 September, in Co. Laois.
According to Aldi, festival-goers will be able to purchase breakfast foods, snacks, sweet treats, beauty items and sun cream to the all-important festival Specialbuys on arrival.
Items such as sleeping bags, festival pop-up tents and camping chairs will also be available for those who 'leave their packing to the last minute.'
Speaking about the announcement, Niall O’Connor, group managing director noted, “This is a significant announcement for Aldi customers and employees alike as we finally reveal this very exciting partnership. We’ve been working with Electric Picnic over the last few months to finalise our plans which includes a festival orientated Aldi supermarket at the event. At Aldi, value is at the heart of everything we offer, and we know that going to a festival means people still want that value in their pockets - and in their tents!”
"Our customers continue to demand more from us, and we are confident that our presence at Electric Picnic will add to festival goers experience. Those attending can look forward to all the best Aldi offers from Specialbuys and grocery essentials to last-minute forgotten items and campsite snacks. To be able to bring our offering to Stradbally is a special milestone for us as a business – bringing together Ireland’s favourite supermarket with Ireland’s favourite festival.”
'Very Best Line-Up To Date'
Melvin Benn, managing director, Festival Republic said that he cannot wait to entertain Electric Picnic fans with the very best line-up to date and cater for their every need.
"We are delighted to welcome Aldi as our newest partner at this year’s festival, who will be there to provide the essentials across the campsite, giving huge value to festival attendees,” he added.