Aldi Ireland has agreed a new two-year deal with Cork-based Velo Coffee Roasters, to supply all of Aldi’s 149 Irish stores with ground coffee.
As part of this new contract, Velo Coffee’s award-winning Velo Tandem Coffee will be rebranded under Aldi’s premium Specially Selected range, as Velo Specially Selected.
Velo Coffee Roasters has seen strong growth in recent years, and it will sell almost 500,000 bags of coffee across Aldi’s 149 stores over the next two years. In addition to the move to the Specially Selected range, customers will be able to find the same great-tasting coffee in new, fully recyclable packaging.
Rob Horgan, owner of Velo Coffee Roasters, said, “We are thrilled to see Velo Tandem moving to Aldi’s Specially Selected range, and are immensely proud to have gone from an unknown coffee company in 2018 to now, only a short time later, seeing such strong sales and being included in Aldi’s Specially Selected range in stores nationwide.”
Grow with Aldi
Velo Coffee Roasters began working with Aldi in 2018, as part of Grow with Aldi, an initiative developed in partnership with Bord Bia, designed to help small and medium producers develop their brands, with the opportunity to become a core listing in all Aldi stores nationally.
Based in Mayfield, Co. Cork, Velo Coffee Roasters employs 14 staff members. Aldi’s business represents about a third of the company’s output, and between 2018 and 2021, its sales in Aldi’s 149 stores rose by an amazing 135%.
As a direct result of Aldi’s business, Velo Coffee Roasters has been able to invest significantly in future-proofing its supply capacity, with the company moving to a new warehouse – five times the size of its original facility – in January 2021.
According to Aldi, Velo Coffee Roasters recently invested in a brand-new, state-of-the-art coffee roaster worth €310,000, which will double its bean-roasting capacity.
“Working with Aldi long-term has given us the security to expand and invest in our business, and we look forward to working with Aldi for many years to come,” Horgan added.
Currently working with over 330 Irish food and drink producers, Aldi noted that it spent €1 billion with its Irish suppliers in 2021.