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Aldi Pauses All Non-Essential Product Specialbuy Promotions

By Maev Martin
Aldi Pauses All Non-Essential Product Specialbuy Promotions

Aldi Ireland has announced that it has postponed all non-essential product Specialbuy promotions. 

All non-essential products currently on sale in the ‘middle aisles’ of its 144 Irish stores have also been removed, the discounter said. 

Aldi highlighted that it has been fully supportive of the government’s actions to combat COVID-19, and have been at the forefront of the retail response to the pandemic, keeping supply chains open and food supplies moving throughout.

The decision follows further clarification from the Department of Business, Enterprise and Innovation regarding the classification of essential and non-essential retail, it added. 

Specialbuy Offers


Specialbuy offers on essential products, such as Christmas food, beverage and DIY will continue to go on sale each Thursday and Sunday for our valued customers to ensure they can access the essential products they need.

 Commenting, Niall O’Connor, Aldi group managing director, said: “Irish families have relied on Aldi for their groceries and other essential household items over the past eight months. Ensuring our customers can continue to do so comfortably and safely is our number one priority.”

 “While we understand customers may be disappointed that they will not be able to purchase previously advertised Specialbuy offers at this time, I would like to thank them for their understanding and patience," he added. 

“We will continue to ensure our award winning range of essential products is available to all our customers, and this will not affect our plans to deliver the Amazing Aldi Irish Christmas that all of our customers deserve.”

© 2020 Checkout Magazine – your source for the latest retail news. Article by Donna Ahern.

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