A new study* of shoppers living or working within 2km of Aldi’s planned ‘Project Fresh’ store on Roches Street by market research agency Behaviour and Attitudes has shown overwhelming support for Aldi’s plans to build a new store in Limerick.
The new research was revealed as Aldi submitted a planning application for its Project Fresh store format on Roches Street as part of its €160 million Irish store network investment programme.
87% of shoppers interviewed claimed they were happy to hear that Aldi was planning to open a store in the area, with 89% stating they were likely to shop there.
91% of shoppers surveyed in Limerick agreed that Aldi had chosen a central, convenient site on Roches Street, with 92% stating that the opening of the store would generate much needed local employment.
Nine out of ten (90%) believed the opening of Aldi store would mean better value grocery shopping.
The 2,460 square metre store will be constructed according to Aldi’s Project Fresh design and will be powered by 100% green electricity. There will be 85 car parking spaces for customers and Aldi will also provide three free-to-use electric vehicle charging points outside the store.
Up to 100 jobs will be created during the construction period, and 25 permanent positions will become available upon opening.
The new store will be Aldi’s fourth in Limerick. Each store is part of Aldi’s food waste reduction programme, with Aldi’s Limerick stores having donated over 40,000 meals through FoodCloud to local charities.
Each store is also part of Aldi’s Community Grants network, with The Butterfly Club, Barnardos Family Support Service Limerick South, and the Irish Cancer Society among the many local charities that have availed of the €500 bursary grant in recent years.
*About the Study
The study involved a quantitative on-street survey of 250 shoppers living or working within 2km of Aldi’s planned ‘Project Fresh’ store on Roches Street. Fieldwork was undertaken between 12th and 24th February 2020.
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