Following the successful launch of its brand-new campaign with the Ladies’ Gaelic Football Association (LGFA) this week, Lidl Ireland has announced a new fundraising initiative through its rewards app, Lidl Plus, to level the playing field for female Gaelic football players across the country.
From Monday 15 February, Lidl will be calling on customers to register for its Lidl Plus app and sign up to the retailer’s fundraising initiative, to raise much-needed funds for their local clubs.
The retailer announced that it will award the maximum amount of €20,000 to the top-performing club in each of the four provinces.
Aoife Clarke, head of communications and marketing at Lidl Ireland, commented, “For us, it’s vital that our support for ladies’ Gaelic football isn’t just at inter-county level, but begins at grassroots, meaning: we are helping to encourage young girls to get involved in sport from a very early age.
“Our hope is that, by offering our Lidl Plus app as a means to help the LGFA raise support, awareness and funds, ladies’ Gaelic football clubs across the country will have the ability to gain access to more resources,” Clarke added.
Each time that a registered Lidl Plus user spends over €30 in store and scans the app at the till between Monday 15 February and Sunday 11 April, s/he will receive a stamp on his/her digital stamp card, the discounter explained.
Multiple stamps can be earned in each shop if a multiple of €30 is spent, and once six stamps have been collected, users can submit their completed stamp cards via the app, and their stamps are then added to their chosen club’s total.
Each club that achieves a minimum of 50 completed digital stamp cards is guaranteed a reward, starting from a set of Lidl-sponsored jerseys up to €5,000 in cash funding for clubs that collect 500 or more completed stamp cards.
Commenting on the impact of the partnership with Lidl, Carla Rowe, All-Ireland winner and Dublin LGFA player, said, “Since Lidl’s partnership with the LGFA began, we’ve seen a fantastic upsurge in terms of awareness and support for ladies’ football.
“This has been reflected in attendance at games and overall support from the public,” Rowe added.
© 2021 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign up to subscribe to Checkout.