ALDI has announced that Prime Hydration is now available in its 160 stores nationwide from today (27 July), for a limited time only.
Priced at €2.99, Prime Hydration will be available in two of the brand’s signature flavours – Ice Pop and Blue Raspberry – while stocks last.
The discounter warned that this drink is an ALDI Specialbuy and, as with all Specialbuys, ‘once they’re gone, they’re gone.’
Viral Sensation
The popular drink is the brainchild of YouTube stars KSI and Logan Paul and has become a viral sensation, with fans snapping up bottles at a record pace.
In a statement on their website, KSI and Logan Paul said, “We created Prime to showcase what happens when rivals come together as brothers and business partners to fill the void where great taste meets function.
“We dropped our first product, Prime Hydration, in 2022, and since then, we’ve continued to work countless hours to expand in retailers, reach new markets and formulate new products we know you’ll love.
“We’ve been humbled by the process of creating a real brand and surpassing some of the biggest beverage companies in the world. As underdogs, we always cherish the opportunity to show the world what’s possible.
“Now that we’re both fighting for the same team, we truly believe the sky is the limit.”
Hit Of Hydration
Prime Hydration contains 10% coconut water, as well as electrolytes, and it ‘promises to deliver that much-needed hit of hydration’.
Each 500ml bottle contains zero added sugar and 25 calories.
ALDI noted that it is anticipating high demand for this product, and purchases are limited to one of each flavour per customer, to ensure that as many customers as possible get the opportunity to buy Prime Hydration.
Read More: ALDI Announces Further Price Reductions On Milk Products
© 2023 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more retail news, click here. Click subscribe to sign up for the Checkout print edition.
