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Aldi Unveils Its Newly Renovated Athy 'Project Fresh Enhanced' Store

By Donna Ahern
Aldi Unveils Its Newly Renovated Athy 'Project Fresh Enhanced' Store

Aldi’s Athy Co. Kildare 'Project Fresh' store has recently reopened its doors to customers following an extensive renovation project worth almost €1 million, which has seen the store interior completely refurbished.

Speaking at the reopening, Iwona Szawarejko, store manager, Aldi Athy, said, The new spacious design makes for a very enjoyable shop and customers can easily find everything they need.”

Project Fresh Enhanced

According to the discounter, Athy is the first store to feature a trial of Aldi’s new Project Fresh Enhanced layout.

The Athy store now offers a 'wide selection of fresh food at the front of the store, hi-spec fixtures and fittings throughout the store and new product category signage'.


Aldi noted that the revamp will, for the first time, see new units such as a fresh herb stand, a dedicated bread and cake fixture, and a Health and Beauty feature installed in-store.

Aldi has invested heavily in improving its energy management systems and its entire store network is now powered by 100% wind generated energy. 


The retailer noted that it has achieved ISO 50001 accreditation in recognition of its efforts to improve energy efficiencies.

The renovated Athy store has also received a CO2 upgrade, meaning there will be a more environmentally friendly refrigerant in store, it added. 


Community Support

Aldi’s highlighted that its Athy store is deeply rooted in the local community and participates in Aldi’s national partnership with FoodCloud, donating surplus food to local charities on a daily basis.

The store has donated over 56,000 meals to its charity partners to date.

Aldi’s Athy store is also part of Aldi’s Community Grants network, with Irish Wheelchair Association, Lilywhite Wheelers Multi-Sport Junior Club and Samaritans Newbridge all of which availed of the €500 bursary in recent years.

 Aldi now operates nine stores across County Kildare, along with its National Buying head office and one of two Regional Distribution Centre’s.


Read More: Aldi Launches Nationwide Roll Out Of Autism-Friendly Hours

© 2023 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more retail news, click here. Click subscribe to sign up for the Checkout print edition.

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