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Aldi Unveils Revamped Newry Road, Dundalk 'Project Fresh' Store

Published on Oct 10 2019 1:18 PM in Retail tagged: Trending Posts / Aldi / Project Fresh / Aldi Newry Road

Aldi Unveils Revamped Newry Road, Dundalk 'Project Fresh' Store

Aldi’s Newry Road, Dundalk 'Project Fresh' store has reopened its doors to customers following an extensive renovation project.

The newly refurbished store has received a full makeover in line with Aldi’s award-winning Project Fresh store design, the discount retailer said.

The Newry Road store offers a wide selection of fresh food at the front of the store, hi-spec fixtures and fittings and new signage that provides a 'more efficient and hassle-free' shopping experience.

Speaking at the reopening, Liam Reichenberg, Store Manager at Aldi Newry Road Dundalk said: "Its new spacious design makes for a very easy and enjoyable shop.”

Sustainable Store 

The retailer highlighted that the store will be powered by 100% green electricity.

In line with its entire store network, Aldi Newry Road will now be powered by 100% wind generated energy.

The Dundalk store participates in Aldi’s national partnership with the social enterprise group FoodCloud, and reportedly donates surplus food to local charities on a daily basis.

Construction Investment 

The recent renovation is part of Aldi’s €160 million investment in its Irish store network.

It also said it has committed €100 million to constructing and opening 20 new stores, while Project Fresh sees Aldi invest a further €60 million in revamping the layout and design of all of its 139 stores nationwide.

Aldi’s Project Fresh store layout was recognised at the Checkout National Retail Supplier Awards, by securing the Best New Store Build award for Aldi’s Ennistymon store, one of Aldi’s first Project Fresh stores.

© 2019 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.

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