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Aldi: 'We Are Bearing Cost Of Fruit & Veg Promotion'

Published on Dec 18 2013 11:48 AM in Retail

Aldi: 'We Are Bearing Cost Of Fruit & Veg Promotion'

Aldi has issued a statement to 'stress that it is bearing the cost of the promotion' currently in place in its stores on certain fruit and vegetable products, 'and not the farmers or growers.'

Currently, Aldi is offering Brussels Sprouts, White Potatoes, Carrots, Pineapples, Honeydew Melons, Clementines for 5 cent each.

"Aldi has agreed prices with its suppliers that are fair for all parties," Aldi said in a statement. "Once an agreement has been reached with a supplier, Aldi honours that agreement. This has been the case since Aldi introduced its weekly 'Super 6' promotion on fruit and vegetables in January 2008, and is well understood by farmers and growers."

Earlier this week, the IFA's John Bryan said that deals such as those currently in place in Aldi (and Lidl, where selected veg are on sale for as little as 5 cent), as "morally wrong, and has to stop."

Commenting on this, Aldi said that "the generalised allegations being made in recent days are unfounded and not relevant in the case of Aldi. Aldi is meeting with the IFA later this week to discuss any concerns it may have."

© 2013 - Checkout Magazine by Stephen Wynne-Jones

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