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Róiste Foods See Surge In Retail Business Through 'Grow With Aldi' Programme

De Róiste Foods has said that it has seen a surge in business due to the support given by Aldi Ireland during the COVID-19 crisis through its 'Grow with Aldi' programme.

The support from the retailer has played has played a critical and crucial part in allowing it to keep all of its nine employees in a job, the company said.

The family-owned company was set up by Jimmy Allen and his sons Declan and Cathal and it produces an Irish range of black and white and pudding.

Being awarded a 12-month contract following a successful ‘Grow with Aldi’ special buys launch in 2019 allowed De Róiste Foods to increase its production and to expand its business offering, the company said.

This includes a brand new product line of ‘Ballyvourney Sausages’ which will consist of two flavours - Tomato & Herb and Herb & Garlic created for the summer BBQ season, which will launch in all 142 Aldi stores nationwide on the 31 May, as part of the ‘Grow with Aldi’ 2020 programme.

Situated in Ballyvourney, Co. Cork that company stated that it has met recent challenges with a significant loss in sales and orders from the closure of hotels and cafes.

However, the major push on the retail sector and in particular Aldi to keep shelves fully stocked has allowed the team to weather the storm, it highlighted.

Lifeline

The Grow with Aldi programme has enabled De Róiste Foods to supply all 142 Aldi stores around Ireland, a lifeline during the uncertainty of COVID-19 pandemic.

"Many aspects of our business such as supplying to cafés and hotels literally disappeared overnight, but we have seen a surge in our business with Aldi through the Grow with Aldi initiative," said Cathal Allen, co-founder of De Róiste Foods.

"The Grow with Aldi initiative has allowed us the opportunity to pick up the phone anytime, I know the team on a first name basis and it just helps to build great business relationship."

De Róiste Foods uses traditional methods 'passed down by family generations' and has garnered both Blás na hÉireann and Great Taste Awards.

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