The US arm of German-owned discount supermarket group Aldi said on Wednesday that same-store sales in the United States rose by 'double-digits' in the last 12 months as rampant inflation pushes consumers to find cheaper deals on groceries.
Its US stores have added one million new customers, including more middle and high-income shoppers, over the last 12 months, Scott Patton, Aldi's vice president of National Buying, told journalists at a media event.
The retailer said that it had started testing a new 'shoppable' website for a small group of customers on Monday.
Consumers Seek Cheaper Alternatives
Discount stores such as Aldi and Dollar General Corp end to perform well during economic turmoils as cash-strapped consumers seek cheaper alternatives to ease their financial burden.
Dollar General lifted its annual comparable sales forecast last month, encouraged by consumers flocking to its stores for everything from groceries to household supplies.
Higher gas prices have also pushed more Americans to shop at Aldi, usually located in more metropolitan areas, rather than drive to a large Walmart Supercenter which tend to be located outside of major urban regions.