Boots Ireland has coupled up with Love Island to stock the villa with beauty, skincare, sun cream and male grooming products for the islanders to use this summer.
The beauty and pharmaceutical retailer said it will also launch a 360-creative integration called ‘Find the one(s)’ to inspire Love Island’s core audience to have their ‘head turned’ by products featured on the show.
The creative draws parallels between dating and the hunt many face seeking out the perfect skincare and make-up match, it said.
Linda Nolan, Head of Marketing, Boots Ireland commented, “Boots is all about celebrating fun, friendships and reunions this summer and we are excited to couple up with Love Island and provide the islanders with beauty, grooming and sun care products."
"Love Island has become synonymous with summer and as the most watched programme for 18-34-year olds, this coupling gives us a unique opportunity to turn the heads of this younger demographic, and with over 50 new beauty launches in the past year, we’re certain they’ll find the one for them,” she said.
The 'coupling' with Virgin Media Solutions’ popular show, will feature across PR, influencer marketing, loyalty, Boots.ie, internal communications, in-store marketing and social.
Boots Ireland will provide viewers with easy ways to shop featured products through a dedicated hub on Boots.ie and across Boots Ireland social channels.
Capitalising on Love Island’s crown, as one of the most talked about shows on social media, Boots will use the hashtag #FindTheOnes to tap into the social buzz.
Bhavit Chandrani, ITV Director of Creative & Digital Partnerships said: "Love Island coupling up with Boots Ireland this summer is important as the brand appeals to the show’s core audience. Boots’ commitment to helping people feel good helps inspire people to look and feel their best in summer.”