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Bord Bia To Promote Irish Food & Drink In Global St Patrick's Day Campaign

Published on Mar 11 2014 2:21 PM in Retail

Bord Bia To Promote Irish Food & Drink In Global St Patrick's Day Campaign

Bord Bia has announced details of a St Patrick’s Day marketing campaign that spans 10 countries and 3 continents to promote Irish food and drink.

From the 15th – 18th March government officials, Bord Bia representatives and Irish food manufacturers are meeting with retailers, chefs and journalists across the UK, western Europe, the United States, Russia, China and South Korea to discuss the sustainable nature of Irish food products in order to increase its global exports. 

In addition, 11 Irish food and drink companies including Clonakilty Black Pudding, Burren Smokehouse and Keogh’s Crisps will participate in the ‘Irish Food Market’ at Trafalgar Square, as part of the annual Mayor’s St. Patrick’s Day Festival.

In 2013 exports of food and drink from Ireland reached almost €10 Billion and over 175 countries. Last year the UK represented 42% of all Ireland’s food and drink exports valued at €4.1 billion.

France, Ireland’s second biggest food and drink export destination, recorded annual exports of Irish food and drink, valued at €673 million (6.8%). In 2013, China became Ireland’s 6th largest exporter with close to a 40% increase in imports of Irish food and drink, valued at €390 million.

© 2014 - Checkout Magazine by Paul Campbell

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