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Cadbury Teams Up With SPAR To Launch Campaign Supporting Women’s Grassroots Football

By Donna Ahern
Cadbury Teams Up With SPAR To Launch Campaign Supporting Women’s Grassroots Football

Cadbury, in an exclusive partnership with SPAR, have unveiled a new campaign dedicated to supporting Irish women’s grassroots football, ‘Become a Supporter and a Half’.

As part of the launch, Republic of Ireland Women’s National Team captain, Katie McCabe was also announced as a Cadbury brand ambassador.

Commenting on the announcement, Eoin Kellett, managing director, Mondelēz Ireland, said, “Like us, Katie [McCabe] wants to help break down some of the barriers that women’s grassroots football teams face today. Improving facilities can make a big difference and having rose through the ranks of Irish women’s football, Katie is the perfect role model and an inspiration to many women who want to get involved.

How To Participate

Cadbury explained that in order to participate, consumers can buy a Cadbury Dairy Milk exclusively in participating SPAR stores nationwide until 5 May 2022 and it will donate up to €50,000 to grassroots women’s football supporting clubs to make upgrades to facilities where they’re needed most.


Throughout the year, ‘Become a Supporter and a Half’ aims to address barriers to participation and facilitate donations to grassroots senior women’s football clubs right across the country, it added.

The development of this initiative comes off the back of a Cadbury survey aimed at discovering what would encourage more women to get involved in football, with 65% of respondents outlining better facilities as a key area that needs to be improved.

Five grassroots women’s football clubs will be in with a chance of winning funding worth €10,000 for their club with ‘Become a Supporter and a Half’ by clicking here.

Each club entering will be asked how they would use the donation to improve their facilities and winners will be selected by a judging panel from members of the FAI and Cadbury.

Active Role


According to the chocolate brand, the recent launch with McCabe will see Cadbury continue to take an active role in supporting the FAI’s strategy to raise awareness and grow the women’s game in Ireland through acts of generosity, synonymous with the brand.

Through the partnership, Cadbury seek to support women’s football at a grassroots level by enhancing club facilities while raising the profile of women’s players in Ireland.

Also commenting on the announcement, Colin Donnelly, sales director SPAR Ireland, added, “SPAR has a long and proud history of supporting women’s sport, female athletes and grassroots football.

"We are delighted to be in a position to support Katie and the Republic of Ireland Women’s Team in this initiative to allow grassroots women’s football clubs to make upgrades to their facilities. SPAR continues to be a proud supporter of Irish football in every regard.”

© 2022 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more retail news, click here. Click sign up to subscribe to Checkout.

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