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Celebrate World Egg Day With Bord Bia

Published on Oct 10 2014 9:12 AM in Retail

Celebrate World Egg Day With Bord Bia

Bord Bia is encouraging Irish consumers to try one of its tasty egg-based recipes for lunch or dinner using Bord Bia Quality Assured eggs to celebrate World Egg Day.

Teresa Brophy, Consumer and Trade Marketing Manager at Bord Bia said, “Eggs form part of a healthy diet; they are versatile, don't take long to cook and are great value. With just a few eggs you can prepare a feast of family favourites. It is no wonder that egg sales have risen by 6% in the last year to €98 million as shoppers buy eggs more often and buy on average ten eggs per shopping trip.”

According to a recent Bord Bia study with Behaviour & Attitudes (April 2014), over 85% of adults in Ireland enjoy eggs at least once a week, with 56% of men and 47% of women eating eggs two to three times per week. Of the 1,008 adults surveyed, the research showed that over a third (35%) consume eggs for lunch and 34% like to enjoy eggs as part of their evening meal.

For a selection of egg recipes and videos, check out www.bordbia.ie.

© 2014 - Checkout Magazine by Genna Patterson

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