Centra has registered a new record in 2018 after hitting sales of €1.63 billion, an increase of 3.6% year on year.
"Our record sales performance is testament to the dedication of over 463 Centra store owners across the country who provide market leading stores in convenient locations and our ongoing investment in shaping the future of the convenience market," Martin Kelleher, managing director, Centra said.
The group plans to build on this momentum by opening 25 new stores across the country this year, as well as refreshing 80 stores, as part of a €35 million investment, which will see 375 jobs added to the Centra network.
In a statement, the convenience retailer outlined that the revamp programme will see Centra rolling out the latest thinking in the convenience market that will meet new trends and provide shoppers with a seamless shopping experience.
The launch of the retailer’s new premium 'Inspired by' Centra range last July, which includes products like Cold Pressed Turmeric Shots and Paleo Superbowls, reflects the evolving taste of the Irish consumer who is more health conscious and looks for premium products.
Since its launch last July, the range has already recorded €6.3 million in sales and it continues to grow rapidly, the retailer said.
“In the past, convenience stores would have been synonymous with the breakfast roll but walking into a Centra today illustrates how the concept has been revolutionized with products like Cold Press Tumeric Shots and Paleo Salads," Kelleher said.
The Frank and Honest gourmet coffee offering ahas also proven to have been a great success recording a 40% growth in coffee volume in 2018.
Building on its successful introduction of new brands, this year Centra is rolling out a new ice cream brand – Moo’d – to over 200 stores, adding a further seven products to the range and launching new take-home packs in three flavours.
Kelleher added: "We aim to stay one step ahead of the competition in this respect by ensuring we stay close to the modern Irish consumer who is looking for health alternatives, innovative ranges and great quality food for those short on time.”
© 2019 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition.