Centra Raises The Lunchtime Bar With A Sky Picnic Launch Of New Range
Published on May 30 2014 2:58 PM in Retail
Centra launched its new gourmet sandwich range today with a picnic in the sky above Dublin’s O2 Village. To showcase its new All Day Fresh range, diners were elevated 100 ft above the Docklands to sample the menu.
Over 100 diners were elevated by a 120 tonne crane and strapped into race-car style seats to eat high in the sky. For those not so brave, there were picnic tables on the ground with the new lunch time range and interactive games, jugglers, stilt walkers, face painters and music.
Speaking about the launch, managing director of Centra, Martin Kelleher said, “We wanted to do something really exciting to show how proud we are of our new range of gourmet sandwiches and pizzas.
"This new gourmet range takes our current offering to new heights, and we wanted a launch to match! Substantial research and development has gone into this new innovative All Day Fresh concept, with projected sales of the dinner and lunch ranges expected to reach €14 million within the first year alone.”
The range is available across all Centra stores and feature a pulled pork bap, southern fried chicken ciabatta,chilli and lime chicken wrap, Italian style meatball sub and a chicken fajita wrap.
© 2014 - Checkout Magazine by Genna Patterson