Centra has marked International Women’s Day with the announcement of €752,100 raised for the Irish Cancer Society’s Action Breast Cancer programme, surpassing its initial target of €400,000.
Over 250 Centra stores worked with their local communities for Centra’s ‘Let’s Walk’ initiative, raising over €215,000. Over 7,500 participants walked through villages, towns and cities nationwide to drive awareness of breast cancer and raise funds.
Centra also sold nearly 44,000 of their limited edition pink reflective vest and 1,100 of their special rose gift box raising an extra €74,200.
The remaining funds were raised by in store collections and through the Irish Cancer Society’s ‘Paint it Pink’ campaign, supported by Centra, which encourages people to turn something pink for the charity
The money raised by Centra has gone to the Irish Cancer Society’s Action Breast Cancer programme, Ireland’s leading provider of breast cancer information and support, reaching over 25,000 women concerned about breast cancer and breast health every year.
Breast cancer survivor and mum of two, Jeanette Prunty (39) joined Maighread Cremin from Centra and Susie Cunningham from the Irish Cancer Society to announce the amount raised, saying, “Fundraising like this helps women like me all over the country and I encourage everyone to get involved with the Irish Cancer Society this year so we can raise even more money for such an important cause.”
This is the fifth year that Centra has supported the Irish Cancer Society’s Action Breast Cancer programme, with the campaign having raised over €2 million to date. Martin Kelleher, Managing Director of Centra, commented, “We are extremely grateful to all our customers in local communities throughout the country who continue to show their support year on year whether it be through the walks or purchasing our pink product.”
© 2015 - Checkout Magazine by Jenny Whelan.