Gala Retail is about to launch its biggest ever Gala Gifts promotion, giving Gala customers the chance to win one of three Toyota Aygo cars and 150,000 instant prizes when customers spend €10 or more to receive a Gala Gifts scratch card.
The promotion, launched by TV broadcaster Aoibhín Garrihy, comes as Gala continues to celebrate 20 years in business, and will run in participating stores from the 5th to 25th of November, and will be supported by a nationwide regional radio and social media campaign.
Instant prizes up for grabs include a bar of Cadbury’s Dairy Milk, a packet of Tayto Cheese and Onion crisps, a Cuisine de France muffin, Club Rock Shandy ZERO 500ml bottle and Lucozade Zero Original 330ml can.
Customers need only fill out their details on the back of the scratch cards to be in with a chance to win the Toyota Aygo.
The total prize fund for the promotion is over €300,000, marking Gala’s biggest promotion to date.
“As Gala celebrates 20 years in business, our ‘local’ and ‘community’ values are still central for the Gala Group today. Our Gala Gifts marketing campaign for our 20th year has already thanked thousands of shoppers for their custom,” said Gary Desmond, chief executive of Gala.
“The range of Gala Gifts activities that have taken place from the beginning of the year include holiday and car giveaways, consumer incentives, as well as giving €20,000 to schools through the Gala Gifts for Schools competition.
“Gala is thrilled to take a new approach to birthday gifting with the Gala Gifts concept, celebrating our birthday by giving back to our loyal customers who have helped to make Gala and its stores, what it is today,” Desmond said.
© 2018 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.