Checkout Magazine has teamed up with Ignite Research to launch ‘Where We Shop’, a definitive guide to the shopping habits of Irish consumers; county by county and store by store.
Developed from a survey of 3,000 consumers across all age profiles and social classes, this report has been designed to be the most accurate barometer of how and where Irish shoppers are spending, and where they feel Irish supermarkets could do better.
In addition, the ‘Where We Shop’ report will feature a regional focus, analysing the shopping habits of consumers in Dublin, Rest of Leinster, Munster and Connaught/Ulster, offering the most comprehensive read of current consumer shopping habits in each province.
“A lot has changed for consumers over the last few years, we know consumers are both increasingly money conscious and more savvy in their decision making," said said Mark Nolan, Managing Director, Ignite Research. "Ignite Research are delighted to be involved in this exciting research with Checkout, which will provide a real understanding of how and where the Irish consumer shops.
“The research will help to understand our obsessions with finding value even when it comes to grocery shopping, as well as understanding any nuances that exist when it comes to Irish grocery shopping.”
Checkout’s ‘Where We Shop’ report will be published in Checkout’s June edition (2nd week of June), and will feature particular focus on the following key areas:
How shopping behaviour has changed in the past 12 months? What supermarket chain(s) consumers use for their main and/or secondary shopping? Why they choose that supermarket chain? What supermarket chains they are shopping more/less in? Why they are shopping more/less in particular stores? What attributes they most closely associate with particular supermarket chains (e.g. Value, Irish, Range, Fresh)? What supermarket chain they feel ‘most loyal’ to? What supermarket chain they feel is best at supporting Irish producers? Perceptions of own-brand products vs branded products? … And much much more ‘Where We Shop’ will be supported by extensive coverage in Checkout’s June edition, as well as via Retail Intelligence and the Checkout website. For more information, contact [email protected]
Further information on Ignite Research can be found here