Checkout TV caught up with Musgrave Group Chief Executive Chris Martin (pictured) to discuss what the Superquinn name change will mean for the Musgrave business, and the challenges involved in convincing the customer.
All 24 stores in the Superquinn portfolio have been rebranded to Supervalu as of today, Thursday 13 February.
The short interview was conducted 28th January 2014 at the Checkout Conference, in association with Rabobank. It can be found in our Checkout TV section, click here.
More videos from the Checkout Conference will be posted next week (wk commecing 17 February).
© 2014 - Checkout Magazine by Stephen Wynne-Jones