Circle K, has recently announced that a new ‘Bricks for Care’ creative fundraising initiative will run at 22 participating sites nationwide, excluding Circle K Express sites.
According to the forecourt and convenience retailer, from 2 August to 31 October inclusive, customers can donate and recycle pre-loved LEGO at participating Circle K stores nationwide, which campaign partners, DPD, will bring to Jack and Jill boutiques so that they can be re-sold, generating much-needed funds for the charity.
Gillian McGowran, director of market development at Circle K Ireland, highlighted, "By donating and recycling any pre-loved LEGO at a Circle K, not only will the LEGO go a worthy new home, but all funds raised will support local Jack and Jill families in the community."
The Jack and Jill Children’s Foundation
The Jack and Jill Children’s Foundation is an Irish children’s charity that funds and delivers vital in-home nursing, respite support, and end-of-life care for children from birth to six years of age who have highly complex and life-limiting medical conditions.
Carmel Doyle, CEO of the Jack and Jill Children’s Foundation explained that the children's charity has a "mammoth fundraising hill to climb every year, with only 25% of our €6.8 million annual budget coming from the HSE."
Commenting on the initiative, she said, "We invite families, preschools, schools and businesses across the country to donate their pre-loved LEGO to Jack and Jill, because every €18 raised through this LEGO recycling drive will fund one hour of home nursing care for a local family under our care."
Circle K ambassador, soccer star and broadcaster Stephanie Roche was at Circle K Stillorgan Road to officially launch the 'Bricks for Care' campaign.
Roche, concluded, “The Jack and Jill Children’s Foundation is very close to my heart, and I am delighted to support this brilliant initiative that makes it so easy for the public to support the charity’s important work."
For terms and conditions, and a full list of participating sites in the ‘Bricks for Care’ recycling initiative, click here.