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Coffee Maker JDE Peet's Valued At $17.3bn In Virtual IPO

By Donna Ahern
Coffee Maker JDE Peet's Valued At $17.3bn In Virtual IPO

Shares in coffee maker JDE Peet's surged almost 13% in their stock market debut today (29 May) as investors jumped on one of the few big IPOs launched during the coronavirus crisis.

Shares in the world's No. 2 maker of packaged coffee, whose brands include Douwe Egberts, Peet's Coffee and Jacobs, were priced at €31.50, valuing the firm at €15.6 billion ($17.3 billion). They were trading at €35.55 by 07:55 GMT.

JDE Peet's raised €700 million through the sale of new shares, which it plans to use to pay down debt. Existing shareholders Acorn, controlled by German investor JAB Holding, and Mondelēz, sold an additional €1.55 billion worth of stock, for a total of €2.25 billion. That represents a 16.5% stake in the company.

JDE Peet's decision to go public despite the IPO market being largely closed since the coronavirus outbreak began to gather steam in March has proved a winning bet.

Big-Name Cornerstone Investors

The offer drew big-name cornerstone investors, notably George Soros's Quantum Partners and Fidelity Management and Research (FMR).


“We are thrilled to price this offer on Euronext Amsterdam during this extraordinary time," said CEO Casey Keller in a statement.

"Seeing the investor interest in JDE Peet’s reinforces the belief in our strategy and solidifies our role as a global leader in coffee and tea."

Digital Pre-Listing

Safety concerns and restrictions on travel meant that pre-listing road shows took place in digital-only format. High demand for the offer meant that bankers were able to wrap up in less than two weeks a process that usually takes more than a month.

JDE Peet's, which competes with Nestlé and Starbucks and also owns the Pickwick, Senseo, Tassimo, TiOra and L'OR brands, had revenue of €6.9 billion in 2019, with the bulk of its products sold to supermarkets and businesses.

It also operates retail chain stores including well-known US brand Peet's. Net profit in 2019 was €585 million.


JAB continues to control the company via Acorn, which will have a 62% stake. Mondelēz will hold 23.4%. BNP Paribas, Goldman Sachs and JPMorgan acted as joint global coordinators on the deal.

News by Reuters, edited by Donna Ahern, Checkout. Click subscribe to sign up for the Checkout print edition.

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