The deal will see the Co. Wicklow-based business supply a selection of fresh Christmas wreaths to Lidl’s 217 stores throughout Ireland.
According to the discounter, Conor Browne Wreaths & Mountain View Christmas Tree Farm is Ireland’s largest producer of fresh Christmas wreaths, fresh non-shed Christmas trees, fresh cut foliage and florist supplies from their extensive farms in county Wicklow.
Welcoming the contract, Conor Browne, owner and operator, said that this Christmas will be the business' "biggest yet" and that it expects to make in the region of 160,000 wreaths at its farm in Wicklow.
Freshly Made Wreaths
The partnership will see the fresh wreath provider supply Lidl stores across the island of Ireland with deluxe Christmas wreaths, uniting fresh Noble Fir foliage, a combination of gold and white tipped natural Austriaca pinecones and luxury tartan pull-bows alongside a budget friendly Christmas Wreath combining Noble Fir foliage, Austriaca pinecones and plain red pull-bows.
All foliage in the freshly made wreaths are grown on Browne’s Mountain View Farm in county Wicklow.
"At Conor Browne Wreaths our ethos is to supply fresh, premium quality wreaths and as part of our promise we use only the freshest locally grown foliage in all our products. For every tree we harvest, we plant four new ones in return," Browne added.
Irish Supplier Support
Commenting on the new deal with Lidl and Conor Browne Wreaths, Ian Mourão, senior buyer - Plants & Flowers, Lidl Ireland & Northern Ireland, said, "At Lidl, our team thrive off working with Irish suppliers and are constantly looking for standout locally sourced products that our customers will love as much as us. Conor [Browne] and his team produce exceptional fresh handcrafted products using elements grown on their farm in Wicklow.
"Now we have secured these fresh wreaths this Christmas our customers won’t have to compromise on price to have luxury affordable festive products to decorate their homes.”
Conor Browne’s fresh wreaths will be available to customers in Lidl stores from Thursday, 24 November 2022.