Costcutter Teams Up With Chef For TV Sponsorship
Published on May 7 2013 11:06 AM in Retail
Costcutter is teaming up with award-winning chef Noel McMeel as part of its sponsorship of the cookery segment on TV3's Ireland:AM.
As Costcutter's exclusive chef partner, and the current executive chef at Lough Erne Resort, Noel will host a monthly cookery segment on the popular morning show using ingredients that are readily available at local Costcutter stores.
Some of Noel's career highlights to date include Paul McCartney's vegetarian wedding extravaganza at Castle Leslie, while as executive chef at Lough Erne Resort, Noel is set to host the world's leaders at the G8 summit this summer.
The Costcutter franchise is operated by Mallow-based Barry Group, one of Ireland's leading wholesale distribution outlets. The Costcutter sponsorship of TV3's Ireland:AM cookery segment will run from April through to December 2013, with two new cookery segments airing each week on the popular show. Pictured is chef Noel McMeel at the launch of the partnership.