South County Dublin town Dalkey has been announced as Ireland’s first SmartNetTown™, with the introduction of a technologically advanced customer engagement loyalty programme. The system involves merchants in town using Value Nation’s™ LolliPoints™ (a currency) to engage customer loyalty.
The Value Nation™ loyalty scheme gives customers one card (or App) for use in several shops which accrue LolliPoints™ while buying goods or services. These points can be redeemed in the same shops to receive discounts and special offers. During the past three month trial in Dalkey, the total amount spent in Value Nation™ transactions, using the Value Nation™ app, is €653,000. The current number of people in Dalkey using the Value Nation™ system is 2852, while the average total spend for customers during the period in the participating stores is €229.
Speaking about the new SmartNetTown™, Eamonn Dawson, Value Nation™, CEO said, “The launching of the first SmartNetTown™ in Dalkey is actually the fulfilment of part of our long-term goals and embodies, at the same time, the beginning of a new chapter in retailing customer engagement which will be long and successful. We truly believe in our products and the further applications it can have to promote local business.”
© 2014 - Checkout Magazine by Genna Patterson