Dealz Owner Pepco Cuts Profit Outlook For Second Time This Month

By Donna Ahern
Dealz Owner Pepco Cuts Profit Outlook For Second Time This Month

Discount retailer Pepco Group has lowered its profit outlook for the second time this month, blaming an 'increasingly challenging' trading environment in its core markets of Central and Eastern Europe.

The Warsaw-listed group, which owns the Pepco, Poundland and Dealz brands, had performed resiliently through the first year of the cost of living crisis but had cautioned in July that sales growth had started to slow.

It said on Thursday it had seen weaker consumer demand for its key clothing and general merchandise categories.

"This has resulted in lower than anticipated Pepco revenues during August, worsening in September, with negative like-for-like sales and weaker than expected performance from new stores," it said.

Inflation Impact 


The group said it has not, as yet, seen an expected recovery in gross margins as it continued to work through inventory from earlier in the year bought at a higher cost.

The landing of its autumn/winter collection in stores had also coincided with record warm weather in its core markets, resulting in weaker customer demand.

The weaker sales, continued inflationary pressure on costs, and the drag from investment in new stores, meant a further cut to its earnings outlook.

It now expects full year 2023 core earnings, or EBITDA, of about €750 million, versus €731 million in 2022.

Pepco shares were down as much as 5.5% shortly after the market opened.


Management Changes 

The group had previously downgraded its outlook on 12 September, when CEO Trevor Masters resigned and chairman Andy Bond took on an executive role.

The group made further management changes on Thursday.

Anand Patel, the managing director of the Pepco business, has stepped down and been replaced by Barry Williams, the MD of Poundland.

Austin Cooke, currently the chief operating officer of Poundland, has been promoted to MD.


A new group executive committee will undertake a strategy review.

"It is clear that we need to refocus on delivering for our customers in our core business while delivering more measured growth," said Bond.

"We need to improve profitability and cash generation in our established business alongside a more targeted growth plan in markets where we have an existing presence."

Read More: Pepco Group CEO Resigns; Firm Lowers EBITDA Guidance

News by Reuters, edited by Donna Ahern, Checkout. For more retail stories, click here. Click subscribe to sign up for the Checkout print edition.

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