In the latest survey by Deloitte - the Consumer Tracker, it was shown that 39% of consumers are less optimistic about their disposable income. The same amount of people also don’t expect it to change much.
The survey demonstrated that the majority will continue to cut back on socialising, clothing and other discretionary items. Of the 1,000 surveyed, just 17% are feeling more optimistic about their income, which will impact on spending.
However, it was also seen that 49% of consumers do not believe that sales offering any real savings on essential items. 50% of the survey respondents also said that, aside from groceries and cosmetics, they would switch brand to avail of an offer.
Kevin Sheehan, head of consumer business at Deloitte, said, “Irish consumers remain cautious, as evidenced by the high level of savings. While the findings show that many consumers’ financial situations have stayed the same over the last number of months, for those that have experienced a change in circumstances, it is more likely to have gotten worse than better.”
© 2014 - Checkout Magazine by Genna Patterson
