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Did You Know ...? 4 April 2023

By Donna Ahern
Did You Know ...? 4 April 2023

Did you know ...? This year, Pink Lady Europe has relaunched its Adopt a Tree campaign in Europe. Launched four years ago, the Adopt a Tree campaign allows all Pink Lady consumers to sponsor a tree. During the seven months of apple growth, they will receive information from the producer on the life cycle and production methods, until they are invited to the orchard for the harvest next autumn. For this 5th edition, the operation is open in seven countries with more than 6,500 trees at stake, spread over seven orchards that are now waiting for their sponsor.

Did you know ...? The Dutch retail sector recorded 8.5% year-on-year turnover growth in February 2023, according to the latest figures from Centraal Bureau voor de Statistiek (Statistics Netherlands). The figures show that the volume of sales decreased by 2.9%, reports Turnover in the food sector was up by 10.5% and the non-food sector saw a 5.3% increase. Statistics Netherlands noted that retail turnover data has been adjusted for the shopping-day pattern in February. Retail sales tend to vary from one day to the next.

Did you know ...? Whiskey brand Powers is shining a spotlight on the stories of interesting local characters, as part of its Old But Gold campaign. The Old But Gold campaign celebrates the life experience, confidence and self-assuredness that comes with age, reports Shining a light on local trailblazers, the campaign highlights the value of lived experience that comes with more trips around the sun, and the life experiences and traditions that have been passed down through the generations.The third episode in the new Powering Conversations interview series is out now, starring Belfast publican and hotelier, Beannchor managing director Bill Wolsey, and musician and actor Kyron Bourke.

© 2023 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more A-brand news, click here. Click subscribe to sign up for the Checkout print edition.


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