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Dunnhumby Appoints New Research Director For Irish Market

Customer research company dunnhumby has appointed Patrick Kennedy as its new Research Director for the Irish market.

In his new role, Kennedy will lead research conducted through the dunnhumby Shopper Thoughts panel, which offers clients the opportunity to unite behavioural data with customers’ attitudes to provide an in-depth perspective on attitudes, intentions and behaviour.

Holding a BA degree in Psychology from UCD as well as an MSc degree in Cyberpsychology from IADT, Kennedy will assist the group's clients in Ireland deliver the right products, promotions, and messaging to its customers.

© 2015 - Checkout Magazine by Jenny Whelan.

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