The topic of sustainability is becoming increasingly prevalent in festive decorations.
With the introduction of the Special Interest Sustainability, Christmasworld 2022 will focus even more specifically on sustainability-oriented exhibitors and their products so that interested trade buyers can find the relevant suppliers more quickly.
Exhibitors can still apply until 26 November 2021.
For the first time, an independent jury of international experts will decide who is accepted.
Already at the last Christmasworld, festive decorations became noticeably more sustainable.
The range included ribbons made from organic cotton, vegan candles, Christmas tree stands made from recycled plastic waste, and spectacular light decorations for city centres made from biodegradable sugar cane.
Especially after the pandemic experience, the topic of sustainability is omnipresent.
Customers attach greater importance to durable products and festive decorations produced in an environmentally friendly manner. Thus, the time is ripe to highlight these products more prominently via a curated selection and to further advance this forward-looking topic.
In 2022, we will identify them for the first time with the Special Interest Sustainability," says Eva Olbrich, director of Christmasworld, Messe Frankfurt Exhibition GmbH. "Exhibitors should seize this opportunity for themselves and apply now".
The sustainability marking on the award-winning stands draws attention specifically to suppliers who are doing remarkable things in the field of sustainability.
All sustainability-oriented exhibitors are also marked with sustainability online so that trade buyers can easily filter their search for this offer and quickly find the relevant business partners.
New: Curated Selection For Festive Decorations
Which companies and products are included is up to an independent jury of international experts. This jury is made up of Christina Bocher (DEKRA Assurance Services GmbH), Kees Bronk (CBI, Center for the Promotion of Imports from developing countries), Lutz Dietzold (German Design Council), Max Gilgenmann (expert for textile sustainability criteria), Sabine Meyer (Side by Side, Caritas Wendelstein Werkstätten) and Mimi Sewalski (avocadostore.de).
The jury of experts will examine the applicants and clearly structure the products in six sustainability categories.
Each exhibitor can fulfil one or more of these requirements with their products and thus also fit into more than one of these categories.
These include environmentally friendly material, resource-saving production, fair and social production, re/upcycling design, handicraft and sustainable innovation.
The deadline for applications is 26 November 2021.
As usual, Christmasworld will be held, together with the international consumer-goods fairs Paperworld and Creativeworld, at the end of January:
Christmasworld: 28 January to 1 February 2022.
Paperworld and Creativeworld: 29 January to 1 February 2022.