Flahavans have launched a new campaign, ‘Energy for Life’ which aims to highlight the importance of breakfast time, in particular the slow release energy that comes from Flahavan’s porridge. The 30-second commercials will be broadcast on television and radio over the next three months from 6th of January until the end of March.
John Noonan, Flahavan’s Sales and Marketing Director, said, “This campaign highlights what consumers like about Flahavan’s and what sets it apart from the competition – its strong Irish heritage, its wholesome goodness and slow release of energy and its distinctive creamy taste.
Our research showed that Irish people have become more conscious of the need to be healthy and are increasingly involved in a number of sports and healthy activities. Flahavan’s is the perfect breakfast food for these healthy lifestyles.”
The hot oats market in Ireland has an estimated value of €27m and, with over 55% of the market, Flahavan’s is Ireland’s leading provider of porridge products.
© 2013 - Checkout Magazine by Genna Patterson
