New research from Lidl Ireland, conducted by Opinions Market Research, has found that four in ten consumers are reducing their weekly spend on alcohol and sweets.
The data indicated that one in four people is also reducing his/her spend on health and wellness products on a weekly basis.
On average, consumers spent €102.02 on their last main weekly food shop in other retailers, compared to ‘savvy’ shoppers, who spent €81.65 on their main shop in Lidl.
When asked directly how much they believe that they save per week by doing their full grocery shopping, Lidl main shoppers said that they save €32.75 each week by doing their full shop with Lidl, equating to an annual saving of €1,703.
Speaking on supporting consumers through the current cost-of-living crisis, J.P. Scally, CEO of Lidl Ireland and Northern Ireland, commented, “In response to the cost-of-living crisis, we have noticed consumers are becoming savvier in their shopping habits, and we want to help shoppers make their money go further.
“At Lidl Ireland, we are committed to continuing to offer our customers the best value in the market by providing quality products at affordable prices, and as the market-leading discount retailer, we do everything possible to keep the price paid by our customers to a minimum, without compromising on quality.”