Holland & Barrett Continues €7m Investment In Ireland With New Store

By Sarah O'Sullivan
Holland & Barrett Continues €7m Investment In Ireland With New Store

Holland & Barrett has continued its €7 million investment in Ireland with a new kiosk store at the Jervis Shopping Centre.

In addition to a dedicated Irish website – www.hollandandbarrett.ie – the retailer now operates 66 stores across the Republic of Ireland.

The health-and-wellness retailer has invested €7 million into the Irish market over the past two years.

As well as refitting all its Irish stores, it has opened new stores in Cork, Tullamore, and Dublin Jervis Street, following an increase in customer volumes, year on year, for the past four years.

Jervis Shopping Centre Kiosk

The latest opening in Dublin is the retailer’s first kiosk store for customers on the go, conveniently located in the Jervis Shopping Centre.

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The kiosk will offer cashless purchases, with a new format showcasing the top 1,000 products.

It will also be the first of the retailer’s Irish stores to trial digital shelf edge labelling.

New delivery and stock maximisation solutions, supported by a new remote storage solution, will also be trialled at the new premises.

As part of its continued investment, Holland & Barrett has launched a new food range of over 500 products into its Irish stores.

It has become the first major retailer to introduce Plant Points on food labelling, encouraging customers to incorporate a diverse range of plants into their diets.

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The company designed ‘Plant Points’ to complement customers’ weekly shops with simple swaps.

Crafted by Holland & Barrett’s nutritionists, chefs, and in-house specialists, the range aims to encourage gut health, women’s health, immunity, energy, and more.

Working with artisanal food producers, Irish products now make up 5% of total food sales for the retailer in the Republic of Ireland.

‘Continually Improve’

Adam Moore, director of stores in the Republic of Ireland for Holland & Barrett, commented, “We’re dedicated to making wellness a way of life for everyone, and our continued investment allows us to meet the needs of our Irish customers.

“We are delighted to continually improve their shopping experience and access to wellness solutions, including our transformed food range.

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“By assembling a team of nutritionists, chefs, ingredients specialists, and in-house scientific experts – along with forming partnerships with new artisan and small-scale food suppliers across Ireland – we’ve curated a truly innovative range that caters to a variety of dietary needs.

“Our primary goal has been to create delicious food options that also offer significant health benefits.”

Moore concluded, “Additionally, with our substantial investment of over €7 million in the Republic of Ireland, we’re reaffirming our commitment to serving Irish customers.”

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